This is a video introducing Samsung Guide Dog, one of Samsung's major CSR programs.

Samsung C-Lab
(Inside / Outside)
Samsung
Nanum Kiosk

Samsung Guide Dog

A program to train and provide guide dogs to support the independent mobility of individuals with visual impairment

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The Samsung Guide Dog program trains and provides guide dogs to assist
individuals with visual impairements with safe and independent mobility.
The trainer is petting a guide dog for the visually impaired.
Organizing Company
Samsung Fire & Marine Insurance
Participating Companies
Samsung Life Insurance, Samsung Card, Samsung Securities,
Samsung Asset Management

Program Details

  • Supporting the independent mobility and self-reliance of individuals with
    visual impairment through guide dog training, placement, education,
    and post-care services
  • The only institution in South Korea that trains and provides
    internationally certified guide dogs
    (Acquired full membership status in the International Guide Dog Federation
    in 1999, and certified by the Ministry of Health and Welfare in 2000 as a facility
    for training assistance dogs for individuals with disabilities)

Key Achievements

  • A total of  292 guide dogs have been provided,
    with 79 currently in service

  • Over  2,000 families have participated
    in volunteer activities, such as puppy walking*,
    kennel management, and retired guide dog adoption

    * Before formal guide dog training begins, the puppies are cared
    for in volunteer homes for a year, where they undergo “socialization training”
    in environments, such as subways, supermarkets, and public institutions

  • Recipients of guide dogs are active across various sectors of society,
    including as members of the National Assembly, government officials,
    office officials, teachers, and students

Since introducing the concept of
‘assistance dogs’ for people with
disabilities in South Korea in 1993, the
program has contributed to the legal
improvements of guide dog access to
public facilities through the legislation
of the Welfare of Disabled Persons Act
in 1999, and celebrated its 30th
anniversary in 2023.

The guide dog for the visually impaired is seriously participating in puppy walking training with the trainer. Two young trainee guide dogs are standing side by side. On the occasion of the 30th anniversary of the Samsung Guide Dog program, Jae-Yong Lee, chairman of Samsung Electronics, and Ra-hee Hong, former director of the Leeum Samsung Museum of Art, are taking a photo with visually impaired individuals, trainers, and volunteers.

The foundation of the guide dog program lies not “solely in the efforts of the company”
but in the “participation of numerous citizen volunteers”.
It has become an exemplary case of a CSR program where businesses and
society work together for positive social change.

The program operates three major volunteer activities aligned with the guide dog’s life stages



  • birth



  • puppy
    walking     1 year

  • guide dog
    training     6-8 months
  • partner
    matching/
    adoption     4 weeks of
    partner/guide dog
    residential training

  • guide dog
    service     7-8 years


  • retirement     3-4 years
    (retirement around
    10 years of age)

A total of over 2,000 families have participated in volunteer activities,
such as “puppy walking”, “kennel management”,
and “retired guide dog adoption”.

  • Puppy walking

    Volunteers care for puppies aged
    8–9 weeks in their homes for one year
    to help with socialization

    (Total 1,000+ families participated)

    A trainee guide dog, aged 8 to 9 weeks, is living with a volunteer family participating in puppy walking.

  • Kennel management

    Volunteers assist at the guide dog school
    by caring for training dogs and cleaning
    and maintaining the kennel facilities

    (Total 300+ families participated)

    Samsung employee volunteers are cleaning the kennel at the guide dog school.

  • Retired guide dog adoption

    After around 10 years of service,
    retired guide dogs are adopted by families who care for them in their later years

    (Total 600+ families participated)

    Volunteers who adopted retired senior guide dogs, retired guide dogs, and their trainers are taking a retirement commemorative photo.
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